WHATS SO IMPORTANT ABOUT SEO?
What too many people don’t understand about SEO (Search Engine Optimization) is that it’s crucial for your business’ marketing, and it’s not a one and done equation. SEO is a continuous process, and that’s why companies like Fusion Communications Group are necessary to keep your advertising relevant, up to date, and at the top of online searches.
The online world is constantly shifting, changing, and evolving and it’s crucial for your business to stay at the top of the game.
With SEO, you’re not just targeting users, but also search engines that index the searches.
If you don’t keep up with your SEO, you risk your website becoming invisible to search engines and disappearing into internet oblivion. Think about your own google searches: Do you often bother going past the second or third page of search results? Chances are, no, and neither do most users. That’s why it’s crucial to maintain the relevancy of your SEO.
THE EVOLVING WORLD OF SEO
SEO techniques are constantly changing and evolving. Early SEO management involved techniques such as key word stuffing, which then evolved to link bombing, and now marketing companies utilize other methods, such as social media marketing. It’s necessary that your SEO evolve with the changing tactics of an ever-progressing internet world.
SEO is all about competition. As mentioned above, first page search results speak for themselves. If you’re not on the first or second page within the search results, your website is missing most potential clientele traffic.
In a MOZ article titled “Why Search Engine Marketing is Necessary”, the author says, “Websites compete for attention and placement in the search engines, and those with the knowledge and experience to improve their websites’ ranking will receive the benefits of increased traffic and visibility.”
With the recent emphasis on social media as a marketing tool, SEO is shifting from mere advertising to a focus on branding. It’s a great asset to your business to maintain a social media profile, and for that, you’ll need help.
We live in a global world where your competition isn’t just in the next town or state—it’s across the globe and linked through SEO marketing. Keeping your SEO fresh and relevant will put you ahead of the competition and keep you in the game.