Working Together Since: 2018

Kerrisdale Cameras

Strategy, Digital Advertising

KC Fuji
  • Client: Kerrisdale Cameras

ABOUT THE PROJECT

Fusion started working with Kerrisdale Cameras and FujiFilm in June 2018. Our partnership quickly elevated Kerrisdale Cameras and their FujiFilm products to the next level, creating wide ranging audience exposure for FujiFilm’s Focus on Lenses sales event, as well as improving brand awareness for the FujiFilm X Series. Fusion’s strategy team works directly  with our clients to create a brand-specific marketing platform focused on digital and social media, as well as traditional marketing campaigns to ensure maximum audience exposure.

What We Did
Along with the Kerrisdale Cameras team, our marketing experts expanded the target audience base using lookalike models and improving website traffic to Kerrisdale Cameras’ FujiFilm Store Page through Google Ads. In addition, we engaged with FujiFilm’s target audience through such crucial advertising avenues as Social Media, a perfect place to utilize FujiFilm’s X Series content and beautiful imagery. Our social media services include audience segment research, media planning and buying, negotiating product placement opportunities, and more.

Fusion knows that digital marketing is all about creating comprehensive advertising platforms for their companies in areas such as Google Ads, Social Media, and Programmatic Display Ads. Our digital marketing campaigns help transform brands by doing more than simply displaying the product—our marketing tells a story.

The Results
The results say it all: Since Fusion implemented their advertising campaigns, Kerrisdale Cameras’ FujiFilm page traffic increased 677%. In addition, the Total Social Media Engagement Rate is up to 9.47%. Our dual traditional and media-centered marketing approach delivers measurable results.

Just as it did for  Kerrisdale Cameras, Fusion will help your company succeed with comprehensive marketing strategies guaranteed to improve your digital marketing and get results.

Our Partners

  • Google Search Ads
  • Google Shopping Ads
  • Programmatic Displays
  • Facebook
  • Instagram