it is easy for both new and established businesses to see that media, in all forms, is a useful advertising tool. Data consumption is at an all-time high, with consumers becoming increasingly reliant on digital media. The majority of news, information and communication are all occurring in the digital realm. This type of convenience is great but it also means that a ton of information is being thrown around at any given time. A successful marketing campaign utilizes the digital resources available to reach potential clients and get the word out about your business.
Seeing the digital work as a tool is simple enough but understanding it is more complicated than that. After 35 years in the industry, specializing in media planning and buying, our marketing experts know the process inside and out. Partnering with Original Fusion for your media planning and buying service, creates a strategy to maximize reach while minimizing budget. Instead of simply being a service, media planning is a science. The first stages of media planning involve identifying target customers, as well as the best way to reach them. Each demographic has a preferred media method, so reaching them effectively requires study. Putting an advertisement in the Sunday newspaper isn’t exactly effective for younger generations, while social media marketing won’t work for more mature audiences.
Purchasing media might sound like a complicated process but, all in all, it is just temporary real estate. Everyone knows that the real estate game is all about location, location, location. Using a professional service for your media buying does more than just secure ad space. When you align yourself with Original Fusion, you are becoming a part of a network of local business owners and media specialists. The media experts at Original Fusion have already put the leg work in, investigating current and emerging trends and the best way to use these to your advantage.
Creating a proper network is hard, so why not jump into an already established web of media outlets and connections? Original Fusion has long-standing relationships with some of the most well-known names in local media. From TSN, to Virgin Radio, daytime television and even late-night radio shows. With such a wide-range of industry networks, there is no demographic that is out of grasp with Original Fusion.