Combines strategy, software and technique to build campaigns that reach customers where they are the most receptive. Search engine ads, social media and digital tools are used, not only to attract customers, but to build communities around your brand or business. Being seen is necessary for success, so choose Original Fusion to keep you at the forefront of a successful campaign.
Digital and social media have been on the rise for years, and with it, there has been a rise in influencers. Entire communities are built around these digital celebrities, so proper networking can mean a whole new world of connections for your business. Choosing an influencer with similar core values to yours creates a bond that becomes profitable for both parties.
Putting your business in the forefront of customers’ minds means addressing them where they are the most receptive. With Original Fusion, identifying, selecting, and purchasing the most effective media types and spots are all a part of our media planning and buying services. Your ideal customer is focused on a certain type of media, so taking the fight to them means more customers on a smaller budget.
Digital marketing campaigns might be the wave of the future but traditional methods still work for a reason. Out of home marketing makes up all of those media facets that can reach your potential clients during their daily lives while they are outside the home. Original Fusion has relationship stretching from print media, to highway media and everything in-between.
Without the presence of a physical office or storefront, your digital space is the first, last and only impression that businesses make to potential customers. Visual appeal, functionality and ease-of-use are vital to making this impression the right one. Original Fusion helps make your first impression, the right one.
Fusion is a tight-knit boutique agency, comprised of a hungry team of advertising beasts. Do not be fooled by our size as it makes us quick and agile, collaborative and strong.
Our area of expertise lies in Media Buying and Planning for TV, Radio and Digital, delivering 360 degree marketing campaigns that cover meticulous strategy and planning, to content creation, execution and reporting.
We set the bar high in all facets of our work. We are invested in customer success and boast a long list of satisfied and happy clients who have stayed with us for over the years.
Dean Mailey and Fusion Communications Group define integrity, client commitment and trust in relationship development with talent executing campaigns. As a national broadcaster I have worked with Dean and Fusion Communications Group and would not hesitate to do so again.
"Working with Dean Mailey and the Fusion team has been a real pleasure. Every project is approached with professionalism, humour and a true spirit of collaboration. In terms of a client's expectations and their performance, Fusion embodies the phrase "above and beyond".
“In my 40 plus years in the media and communications, I have never met a sharper mind when it comes to (1) identifying top talent (2) deploying resources efficiently (3) identifying the correct advertising platforms, and most important (4) creating media campaigns that identify and motivate customers to engage.“
"I have been a client of Fusion for over 15 years. Fusion has helped reach my sales goals for my companies. Dean has been a straight shooter with his info on advertising media. My best ads and response have been his brainchild."
“We consider Fusion Communications to an extension of our leadership team – not “simply” an agency acting on our behalf. We feel this way from the pro-active, thoughtful, competent and professional work that we receive from engaging Fusion Communications. We are consistently impressed by the quality and value of the opportunities that Fusion brings to us, and we also appreciate the cooperative and responsive nature of the engagement.“
"With Fusion we have found a full service shop that unifies all of our brand messaging through social and traditional media where we drive traffic back to the website and our social platforms for the purpose of capturing user data and retargeting consumers to drive additional trial and increase frequency."